Eco Spotlight: The Conscious Collection by H&M

The Fashion Foot

It always great to hear that a big name fashion label, or department store is making moves to be more eco-friendly. H&M has had in the works a new eco-conscious line called The Conscious Collection which is a collaboration with Ever Manifesto, a think tank focused on sustainable fashion. This is the kind of news we want to hear about H&M, and really any big name like it. People are always going to shop at stores like H&M and Forever 21, even if they are getting bad press, that’s just a fact. But if big name stores like H&M can make the switch over to more ethical means of production they can help motivate other companies to do the same. So let’s look at the kind of things H&M is implementing to become more eco- conscious.
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Founded in 2009 by Alexia Niedzielski, Charlotte Casiraghi & Elizabeth von Guttman, Ever Manifesto…

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