Looking for energised experts

Meda Daily

A notable feature of this year’s Geneva Motor Show was the proliferation of powertrain options.

Plug-in petrol-electric hybrids, diesel-electric hybrids and plug-in diesel-electric hybrids joined ‘pure’ electric vehicles, cleaner diesels and the broadest-ever range of turbocharged petrol engines.

Some manufacturers have even revised their naming conventions to reflect the abundance of engine and transmission types.

For the consumer, this seemingly ever-widening range presents a potentially daunting set of choices. Yet it can be even more daunting for those working at dealerships.

It’s been reported this week that 86% of UK car buyers research their car in the evening, visiting three ‘online dealerships’ before paying their one visit to a ‘physical dealership’.

This combination of well-informed consumers and huge choice means there’s a real danger that sales people know less about the cars they’re selling than those they’re selling to do. Which would make recommending the right car for them almost…

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