Innovation coming to the 2015 International Motor Show, Frankfurt


BMW presents a host of new features for their new line of luxury cars, many of which are being unveiled exclusively at IAA. Some things to look forward to have to do with lighting technology and improving public perception that sustainability can be luxurious, too. If you happen to be in Frankfurt this month, be sure to look out for some new developments in the look and feel of 2016 BMW models.
BMW EfficientDynamics: BMW eDrive technology paves the way for electric driving pleasure in four plug-in hybrid models from BMW
The introduction of BMW eDrive technology in BMW brand models opens up all-electric motoring with zero local emissions to new target groups. Together with the soon-to-be-launched BMW X5 xDrive40e also on display, the BMW eDrive technology exclusively developed for BMW will be readily available for BMW models in 2016.

The BMW 225xe hooked up to a charging station The BMW 225xe hooked up to a charging station

Cutting-edge lighting technology: BMW Laserlight, expressive interior and peripheral lighting

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