Holidays, Climate Change and Cognitive Biases

Light & Color Lab


Every year, millions of people in the United States celebrate Christmas.  The conventional Christmas includes being with family around a decorated pine tree exchanging a variety of gifts covered in wrapping paper.  In the United States culture, this holiday is generally regarded as a positive experience for the people celebrating.  They get to see distant relatives, and occupy their thoughts with unconventional purchases to meet the desires of their gift recipients.

This behavior is reinforced by almost every media outlet.  If you watch television, browse the internet or listen to the radio, you are repeatedly exposed to Christmas culture between October and January.  There are non-stop Christmas carols and ads for seasonal deals.  Almost every retail store exhibits an increase in customer visits.

Furthermore, Christmas spending is reinforced by families, friends and workplaces.  Families and friends exchange Christmas lists and wishes.  Workplaces have games and holiday parties.  Most companies also…

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Take care at our planet, go Green.

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