India has been synonymous with Wellness , way before the word took on its chic, Turmeric Latté cool vibes. Ayurveda, yoga, meditation, herbs & spices, made -from-scratch foods, alternative grains, a tradition of fasting and natural ingredient approach to beauty – we rocked it centuries back.
More recently, in its cooler -trendier avataar ,the wellness resurgence belonged to Organic Foods, Farmer’s Markets, Cold Pressed Juices, Local -Seasonal-Fresh Restaurant trends, Superfood Smoothies , Athleisure making a head-start and a Fitness explosion.
On the clean beauty front, we have seen a slow and sure rise of under the radar beauty brands – artisan, small batch, plant-based brands that combine safe, natural (many certified organic) ingredients with efficacy, all delivered in feel-well packaging ( finally we are going beyond the image of scrappily put together, dubious looking ‘natural’ creams and soaps) ; facial oils added to beauty routines ; sustainability & ingredient transparency.
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