Consumer culture is taking a drastic turn, and the “conscious shopper” is on the rise. Consumers are beginning to care more about supply chain transparency and the environmental impact of the goods they purchase. On one side, we’re seeing many companies take steps towards meeting these demands by implementing more ethical practices.
However, it’s not uncommon for companies to exploit the good-will of shoppers through misleading labels. We see this a lot in the food industry, where packages are covered in words like natural, non-GMO, and organic. Figuring out which of these labels are legitimate and which are pure marketing fluff is challenging.
To help our fellow conscious shoppers sift through the bullsh*t, we decided to expose our top 3 misleading food labels so that you can shop guilt free.
1. Cage Free & Free Range
Photo Credit: Inhabitat
Cage Free and Free Range labels are often seen…
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