China Bans Foreign Waste – Time To Get Serious About Reduce, Reuse, Recycle

newfound identity

bottle wasteThe U.S. exports about one-third of its recycling, and nearly half goes to China.  For decades, China has used recyclables from around the world to supply its manufacturing boom.  But it has recently declared that the waste coming from other countries includes too many other non-recyclable materials that are “dirty”, even “hazardous”.  Therefore, in an effort to  develop their country more like a world power rather than the world’s dumping ground, China has instituted strict restrictions on the amount and type of recyclable waste it will accept.

What does that have to do with corporate branding efforts?  In a world that has dwindling  options for all the trash that is created, corporations trying to increase brand awareness while supporting a cleaner planet can win on both fronts.  Distributing logo products that promote less trash, like refillable beverage cups and bottles; reusable acrylic or stainless steel straws; and non-woven grocery totes is…

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